In our recent coverage of the forthcoming release on the highly-anticipated OnePlus One phone in a few days time, we made comparisons with another disruptive smartphone manufacturer in China; namely Xiaomi. With this in mind it is pretty interesting to see that Xiaomi have deliberately tried to take the steam out of OnePlus’ big day on the April 23rd of next week by publishing a teaser image of what looks like a full sized tablet device
OnePlus are very new and quickly growing Smartphone manufacturer that will be launching their first (and only) smartphone, known simply as the OnePlus One, on April 23rd of next week. The basic specs have been common knowledge for a while and fit into the OnePlus philosophy of creating the absolute best smartphone created by man or beast. A Snapdragon 801 with 3GB of RAM, a top of the range Japanese-made display plus a 6 piece camera, all running a custom version of the popular CyanogenMod OS.
Oneplus plan to distribute their product with their own distribution channel, going global from day one. In the last week or so we’ve seen pricing for the device hit just under $400 in the US, 290 Pounds Sterling in the UK, 350 Euro for Europeans and NT12,000 here in Taiwan. We’ve also learned this week that the device will only be available to invitees – an extension of their very well sculpted social media campaign which creates followers, not customers.
“….we have created a much more user friendly way of buying the device through the OnePlus Invite System. With an invite, you can be 100% sure that you’ll actually be able to buy it, and it ships within a few days. In contrast to staying up in the middle of the night trying to buy one along with 20,000 other people. So in the true spirit of the OnePlus name, a good product gets spread by word of mouth, shared among friends for that extra personalized touch.”
We cannot say for sure, but in essence the image seems to show a 7-8 inch tablet device that is inspired the Lenovo Yoga series. The fact that Xiaomi are resorting to this kind of PR tactic is in many ways a gesture of flattery towards OnePlus who have arguably stolen a fair bit of the cool factor from Xiaomi in the last month or two. It’s interesting to see two of China’s coolest and most disruptive companies try to out do each other in this way.
Now we get to see two cool devices in April 23rd. Going to be a busy day for us Mobile Geeks…;)
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