Today Xiaomi launched the Mi4 Smartphone with some killer specifications, but they also announced a Fitness tracker that is going to be making just as many waves at their flagship smartphone. The Xiaomi fitness tracker has Fitbit like functionality but will only cost you 79RMB or $12.
Xiaomi’s fitness tracker isn’t as fancy as the Gear Fit or the LG Lifeband, it’s functionality is more akin to the the Fitbit in terms of pedometer, active minutes, distance traveled, calories burned. There are many smartphone apps that can act in a similar way, a separate device ads accuracy and a degree of automation to monitoring your fitness goals.
Regardless of what the device does, in the west we’ve been reading article that 10,000 steps a day is key to optimal health for years. The first FitBit was launced in 2011, so we’ve had quite a while to get used to the idea that technology can help us lead healthier lives. Even if you’re not into fitness, it’s a notion that’s been floating around for sometime. China has not experienced this health and wellness surge in the same way, yet.
The real story of Xiaomi’s Fitness Tracker is that they will be severely undercut the pricing of similar products while still making a healthy margin in the process.
The Xiaomi Tracker has an IP67 rating and supports a security feature that lets you unlock your phone. We grabbed a few shots from their press event and we have to admit, the leather band looks pretty damn good.