Gaming has always been considered a male-dominated market. One that’s both led and followed by men. We could even say that most games do cater to males, but recent trends show that the industry could have been wrong all along.
Now we all pretty much carry a portable gaming console at all times and numbers may be a bit more accurate. Research proves women are not only avid gamers, but they even beat the male population in multiple ways.
And we are not talking about women beating men in a Street Fighter match. Women surpass men in the departments that really matter… they dominate the graphs developers and business men look at.
According to one of Flurry Analytics’ latest studies, women spend more money and time in mobile games, as well as being more loyal. They reached this conclusion by taking data from 1.1 million devices within their network.
This topic sparked Flurry’s curiosity after the Kim Kardashian: Hollywood title hit the Apple App Store. This game quickly raced to the top lists and reached a $700,000 daily revenue in record-breaking times.
Does this mean this trend only applies to certain kinds of “girly games”? It seems women have been dominating the mobile gaming market all across the board for much longer than this game has been around. They also take over multiple game categories in the App Store, making this more than a temporal shift or inclination.
Women spend more time than men playing games in multiple categories. These include endless/runner, brain/puzzle, social turn-base and management simulation. The graph above shows these statistics in more detail.
With all this information coming to light, the coming years should be interesting. Developers will start targeting more females, as will advertising companies and manufacturers.
Gaming is no longer a male-dominant industry (at least in the mobile spectrum), and that is great news. With the spotlight now pointing at a much larger and diverse audience, new ideas and applications can arise from this shift in the market.