Nokia’s persistence with Windows Phone seems to be showing some visible results – a good 2 and a half years after the platform was first showcased and then subsequently launched. According to the latest figures from IDC, the Windows Phone platform has become the world’s third largest smartphone operating system in terms of market share! As I type this, there are only more iOS and Android users out there than there are Windows Phone users! (As if you didn’t know that one!)
According to IDC, more than 7 million Windows Phone devices were sold in the previous quarter giving it a not very impressive sounding 3.2 percent of the market. However, considering where Windows Phone was during the same quarter from an year ago, this one was a 1.2 percent increase. Not bad at all.
Android and iOS by far lead this race by quite some margin. BlackBerry seems to have been the worst hit and it would take some time to see how the sales of its new BlackBerry 10 devices could affect this current equation. The numbers for BlackBerry don’t look too good. In 2012, during the first quarter, the company had managed to ship 9.7 million units which gave it 6.4 percent of the smartphones market. That has been reduced to 6.3 million shipments this time with a reduced market share of just 2.9 percent.
All in all, this is good news for both Microsoft and Nokia – more specifically for the latter as the Finnish brand seems to be the only player seriously interested in making Windows Phone devices. The rest of the pack seems busy with Android.
As for the top guns, like I mentioned earlier, Android leads the OS pack with a fat 75 percent market share. iOS is a distant second with 17.3 percent of the market. It would be interesting to see how the smartphones playing field opens up later this year with the likes of Firefox OS, Ubuntu Mobile and Samsung’s Tizen – all set to debut in the next few months!
Interesting times lie ahead!