The scandal over the easily scuffed iPhone 5 has come slowly to a climax as Apple handled the situation in the typical arrogant Steve Jobs Era “You’ve got it all wrong” style. It seems that Apple hasn’t learned anything in terms of handling objections under the reign of Tim Cook.
Man Apple! We were just starting to find our way back to each other when you hit me over the head with this awful reply! Instead of taking the right path and admitting your error, you string the users along as if they were fools and once again, show exactly what you think about the people who contributed to your success: namely, Nothing!
What happened? “Scuffgate”, as this processing scandal became known, launched on the same day as the iPhone 5. Hundreds of users have complained since then in the Apple support forums and social networks. On Twitter the Scuffgate hashtag litters the web page with new complaints about the displays from all around the world. Rather than approaching the subject with humility and grace, the so-called “President of Marketing,” Phil Schiller has answered the desperate customer inquiries with nothing better than a terse, arrogant Steve Jobs-esque reply:
Any aluminum product may scratch or chip with use, exposing its natural silver color. That is normal.
The iconic perfectionist designer has not only released a new phone with quality control problems and a faulty maps application, but they are doing so under the assumption that their customers will be dumb enough to fall for it without complaint.
Sorry Apple, that’s just plain stupid. Especially when the iPhone 5 is excellent, if not the best smartphone on the market!
Maybe they should just pretend that they accidentally shipped a whole supply of the 2013 Apple iPhone 5s’s, the “S” would stand for “scuff” or “Scratch”, and then it would be as cool as the former trend of torn and faded jeans. It’s not a bug, it’s a feature!
P.S. Pro-tip for buyers of the black iPhone 5:
PPS: The iPhone 5 I tested had not a single scratch!
(Translated from the German by Sascha Pallenberg)
Source: Cult of Mac