Samsung plans to reduce its 2015 portfolio. Meanwhile, Apple and Google get ready to open the doors to developers aiming to support their latest endeavors.
Samsung has always been known for releasing as many products as it can. They enter any and every market they can, with a portfolio that is simply unmatched by any other manufacturer. This allows them to succeed in many niche markets, but it’s not always the best business strategy. Especially with numbers falling last quarter.
The Korean manufacturer is looking to tighten its portfolio for 2015. The company is said to be reducing its portfolio by 30%, focusing on fewer, but better options for the consumer. The exact details are still a mystery, but it’s said Samsung will focus on low and mid-end devices, meaning other high-end devices will probably be discontinued.
Opinion: This makes a lot of sense to me. After all, Samsung devices will do fine in the high-end market so long as they keep the Galaxy Note and Galaxy S series running.
Apple is getting ready for the 2015 Apple Watch, and one of the biggest steps would be to open the doors for developers to start working their magic. Apple has finally launched the developer tools, and you can now grab the Xcode 6.2 beta and iOS 8.2 SDK.
This set of tools will allow developers to work on WatchKit Apps, Glances and Actionable Notifications. These will be the main functions the Apple Watch will offer upon launch, all powered by iOS 8.2.
Opinion: This is really where the juice will come out – third-party support is where it all gets fun. You can be sure your favorite services will jump on this as soon as they can. After all, it’s Apple we are talking about.
Apple is not the only one helping developers make apps for its newest products. Google is getting in action-mode by releasing the first Android Auto APIs, which include support for audio and messaging. This will help developers create applications that will make messaging and audio apps right for the driving experience.
Opinion: When you get your Android Auto-supported car, you will be able to connect any compatible device with your entertainment system and enjoy all of this. Gotta love the future of Android in automotive!