Looking for some weekend tech news? Let’s show you Samsung’s latest teaser, a new type of projector and Coke’s ingenious advertising.
Are you not teased? That is the question Samsung is asking those who follow the onslaught of Galaxy S6 teasers the Korean manufacturer has been releasing. Just in case you are not teased enough, the company has released yet another video for your enjoyment, and this time it’s a little less vague (but it’s not crystal clear, either).
The teaser states that “metals will flow, beauty will be powerful, borders will disappear, reflections will be free and colors will live.”
Opinion: Samsung is obviously teasing some more design elements here. They are likely referring to the metallic build, a unibody design of sorts and a non-reflective, vibrant display. Samsung is getting pretty poetic with its latest ads, so we hope the product actually lives up to our expectations.
We have seen many good smart projectors lately. My favorite happens to be the ZTE SPRO 2, but nothing is quite like what we are taking a look at today. Let us introduce you to the Beam. We know that’s not a very creative name, but don’t let that fool you. The device is actually quite innovative.
It’s not the most powerful projector, only being capable of 100 lumens and an 854x480p resolution, but it has something very special. This thing can be screwed into any light socket (or you can just use the included light cable). It’s powered by Android and comes with a 1.3 GHz dual-core processor, 8 GB of internal storage (more if the funding crosses certain milestones), a couple 2-Watt speakers, WiFi and Bluetooth.
This projector is controlled with your Android or iOS devices, so you don’t even need to be close to it to use it. This also happens to be a smart device of sorts. It can take advantage of IFTTT’s services to program certain actions. Maybe you want it to start projecting your updates at a certain time, or wake you up with music in the morning.
The device is not cheap. It’s on Kickstarter and all early bird specials are gone, which means you have to spend at least $399 to get one. Estimated delivery is set for October and the campaign has far surpassed its goal… with 30 more days to go.
Opinion: Boy, does this thing look cool! I love that it actuallty has an LED light built in, so you can even use it as a regular light if you want. It’s a bit pricey, but it’s unique and seems very useful.
If there is something Coke is good at, it’s their advertising. They are masters at promoting their world-famous drink, and they are adapting to the digital age like no other. Just take a look at their latest ad campaign – they are using emojis (emoticons, or whatever you prefer calling them).
The idea is simple, they use a series of URLs, which include emoticons and post those URL addresses in their ads. When people access them, they are taken to the Puerto Rican Coca Cola website. And yes, this seems to be a Puerto Rico-only campaign.
Opinion: Pretty clever, right? I mean, seeing a URL like this makes you want to access the site. It sparks curiosity.