Just ahead of the imminent launch of its new BlackBerry 10 powered devices, the maker of BlackBerry branded mobile phones RIM has decided to rename its applications store. Earlier known as the BlackBerry App World, it would now be known simply as the BlackBerry World. RIM would also be adding more BlackBerry 10 specific applications to the store before the official launch happens at the end of this month.
It was also recently that RIM announced it would be offering its users the option to download videos and music from the BlackBerry World – making it a more comprehensive store. This could also be the reason that the “App” moniker has been dropped from the name as it is now no longer an Apps only store. RIM has announced that the changes to the Store would be implemented in a phased manner – with the web store being modified first. That would be followed by the BlackBerry PlayBook tablet and finally, all BlackBerry smartphones in the coming weeks.
Like we said, the company is expected to launch at least two new BlackBerry 10 based smartphones on January 30. It is pinning hopes on these launches to make a much needed comeback. Initial signs have been good so far – at least on the applications front. A few days ago, it was reported that developer interest in the platform was substantial and that over 1000 developers managed to submit no less than 15,000 apps for BlackBerry 10 in less than 48 hours. Impressive!
Do you think these changes to RIM’s BlackBerry would aid the company to make a comeback of sorts and challenge both iOS and Android?