So we know Apple has a death grip on the mobile payments market, right? And this is only some months after the service launched. Other competitors have been innovating and pioneering this movement for years without success. What gives?
Truth is other services are simply not as seamless as Apple’s. Cupertino is known for doing everything as simple as possible, as well as doing it right. Tap your phone and approve your purchase with your fingerprint, there’s nothing easier than that, and it’s super secure.
Their service works well and it’s backed by plenty of retailers, but I believe the key element is the ease of use the Touch ID reader offers. No other company has really been able to match Apple’s fingerprint reader (it really works nearly every time), and hence, they haven’t used them with their mobile payment solutions. Google is said to be working on an improved Android Pay service, but so far we don’t really know how that will work. So… if it’s not Google, who will finally beat Apple’s implementation?
Clear the doors, guys, because Qualcomm is coming in strong with its Snapdragon Sense ID 3D fingerprint scanner technology. You may be thinking: what’s Qualcomm got to do with any of this? Remember Qualcomm powers most smartphones out there (at least most of the ones that matter). They also back significant technology movements in a diverse list of markets. Qualcomm is huge, and I don’t just say that as a proud San Diego resident.
With enough backing, Qualcomm could really change the mobile payments game, as well as fingerprint readers in general. Enough babbling, though. Let’s show you what really makes Sense ID as exciting as I’m putting it out to be. Think of it like this – this is pretty much an HD fingerprint reader.
Qualcomm is able to extract much more information than just your finger’s lines. They go down to the pores and even take a look at the inter dermal layers of your skin. It can even take a look at your sweat glands! And it does it through glass, plastic and even some types of metal.
This makes fingerprint reading much more efficient, but it also happens to make it more secure. It’s harder to spoof this technology, which is a big deal for any sensitive information you may be handling. with a Sense ID fingerprint reader.
You can see all about it in the video below. The point we are trying to stress is that Android finally getting a worthwhile fingerprint reader! Now let’s just hope someone takes advantage of it. Qualcomm will need to find partners, and we have seen them make other amazing technologies that no one has signed up for (like Mirasol displays).