Today I finally got my geeky paws on one of the most eagerly awaited mobile devices to arrive on the market so far this year – the OnePlus One smartphone. Sporting top of the range hardware and killer looks, the OnePlus One smartphone is billed as a genuinely premium smartphone, despite being available for a mere $300. Is the OnePlus One really worthy of the hype? Or is the device more marketing than substance? Watch Mobile Geeks get a first taste of the OnePlus flavor with this unboxing video.
In the video below we unbox the OnePlus One in front of a very scenic CKS Memorial Hall, here in downtown Taipei, Taiwan:
The OnePlus story is one of a small startup, lead by a group of ex-OPPO employees that attempt to disrupt the global smartphone market with a high-end, well marketed product that would be shipped globally at launch to a customer base of enthusiastic and loyal fans. OnePlus One smartphones have been available only to people with an ‘invite’ to buy the product.
The marketing campaign behind the One was social media driven and aggressively targeted high-end devices from Samsung Sony and HTC, making the point the One would be equal or even superior in terms of hardware, yet much more affordable. The slogan ‘Never Settle’ summed up a company that was challenging the mobile phone status quo with a product and distribution channel that screams disruption.
The specifications are pretty damn impressive. Let’s take a closer look:
OnePlus One Smartphone Specifications:
• 5.5 Inch 1080p LTPS Display from JDI
• Qualcomm Snapdragon 801 processor
• Quad Core 2.5GHz w/ Adreno 330 Graphics
• 3GB RAM
• 16GB / 64GB of Internal Storage
• 13MP Rear facing Camera with 6 Sensors
• 5Mp Front Camera
• 3,100 mAh Battery
• CyanogenMod 11s
• 152.9mm x 75.9mm x 8.9mm
The retail packaging is very impressive indeed, with lots of thought regarding the presentation of the device and its accessories. You get a really nice quality red and white box that contains the phone, a flat red and white USB cable and a SIM card slot opener (replete in its own rubber key ring fob). The USB charger is included in the NT12,000 ($300) price but is supplied separately in its own sliding red and white box. A screen protector is also included in the price but supplied separately.
The One phone immediately impresses with a truly svelte feeling on the back cover, a beautiful display, good build quality and a CyanoGen UI that I really look forward to exploring. The Mobile Geeks team first got a taste of the OnePlus One on launch day back in late April, but this is first time I have personally gotten my hands on it. My first impressions are very positive indeed.