Europe’s largest electronic show is going ahead as a physical event in Berlin this September, but it will not be open to the public.
During a livestream on Tuesday, IFA Executive Director Jens Heithecker outlined what the IFA will look like. The city of Berlin has a limit of events over 5000 people, IFA will be limiting attendance to 1000 attendees per day.
In 2019, the fair attracted almost 2,000 exhibitors and around 245,000 visitors. This year’s IFA is scheduled for September 4 to 9 and be limited to only 800 journalists.
There will be four parallel but stand alone events, which will be centralized at Messe Berlin and not take place at various venues across the city.
IFA Global Press Conference will take place in an interesting format, journalists will stand, while social distancing. Instead of going from booth to booth you’ll be able to see everything on two stages. There will be a small show floor for journalists to get their hands on the latest gadgets.
IFA Next and Shift Mobility will be combined, and will accept 1000 participants a day over 3 days. IFA Next is start up focused while Shift mobility addresses the technology centric, connected future of the automotive industry.
IFA Global Markets is an international sourcing platform for OEMs and Business Lounge traditionally have focused on B2B activities.
IFA will also offer live streams creating a digital event, which has been the focus of most brands who have turned their physical developer events into digital ones. Microsoft is holding the keynote of their digital event later today. But many have canceled completely, like Google I/O, MWC, SXSW, Facebook F8 and GDC.
The smaller more spacious IFA 2020 might just be shaping up to be the most polite and considerate trade show yet! Luckily, Mobile Geeks is a regular attendee of IFA GPC, and it was mentioned that press who are in the pool, would be given preference. 800 press globally is very small considering in 2019 they attracted 2,800.
Regardless of who gets to go it’s heartening to hear of a trade show opening it’s doors to a global community.