This morning is hot with mobile news! We have a couple companies rebranding their products and services, while Oppo lights the day with discounts. Let’s jump right into this and show you what today is all about.
Microsoft’s acquisition of Nokia Corporation is set to finalize this April 25th. The $7.2 billion purchase is no small move. We will definitely see multiple changes taking place, but there is one that will stand out – there will be a complete rebranding of Nokia’s hardware division.
After the deal closes, Nokia Corporation (Nokia Oyj) will become Microsoft Mobile (Microsoft Mobile Oy). This news comes from an internal memo leak, which states the following:
“Please note that upon the close of the transaction between Microsoft and Nokia, the name of Nokia Corporation/Nokia Oyj will change to Microsoft Mobile Oy. Microsoft Mobile Oy is the legal entity name that should be used for VAT IDs and for the issuance of invoices.”
Opinion: This may seem like the right decision in the long run. After all, Microsoft acquired Nokia to improve their hardware manufacturing and we assume they want recognition for such. This change will guarantee some confusion, though. Nokia is a known brand and has an amazing reputation, whereas Microsoft Mobile doesn’t. Is this the right move?
Nokia is not the only one undergoing rebranding. Chinese manufacturer Xiaomi is also making some changes. Xiaomi.com has now become Mi.com, making their english website much more accessible to the global market.
The company is expanding to other markets this year and their devices are now available in China, Hong Kong and Malaysia. More countries are to come, and we are certainly hoping for an expansion to Europe and the Western Hemisphere.
Opinion: I will accept the name Xiaomi can be a bit confusing for those who don’t speak the company’s native language. I didn’t even know how to pronounce it until recently! The company has been making an effort to rename their phones with a more global tone – take the Redmi Note as an example. Not to mention, it goes hand-in-hand with their logo, which simply says “Mi”.
In light of its new devices’ release, Oppo has decided to give its older smartphone a price cut. The Oppo N1 is now $100 cheaper, with the 16 GB version costing only $499 and the 32 GB version going for $549.
With the Oppo Find 7a in the market and the Find 7 in its way, the company has to make some room for the new kids in the block, right?
Opinion: At this point, I have to say this is still a bit pricey for a device running Android 4.2 and powered by a 1.7 GHz quad-core Snapdragon 600 processor. You might love its 5.9-inch 1080p screen and unique 13 MP camera, though. The fact that the camera flips around makes this the most powerful selfie machine.