Motorola’s stand in the industry has changed since the launch of the Moto X and Moto G. Moto went from being “just another manufacturer” to being an industry leader. Its devices are suddenly seen as the epitome of customization and the Moto G has become the go-to affordable smartphone in many markets.
How did they accomplish this? It sure has been an uphill battle for Motorola and any other Android manufacturer that is not Samsung. Motorola President Rick Osterloh shares more details in an interview with re/code, which we covered yesterday, but I would like to point out another part of the story.
Osterloh claims Motorola has finally found its cozy little spot in the field. I believe Motorola is becoming an iconic company in the affordable market. “We think we are taking a different approach than anyone,” Osterloh says. And they certainly are.
Motorola has taken over many markets’ affordable smartphone spectrum with the Moto G. The Moto X now offers awesome specs, unbelievable features and unparalleled customizability, all for a slightly lower price than the high-end competitors. With the Moto E now in the equation, Motorola has every level of the market covered.
They are minimizing their portfolio, but each of these devices is among the best of their class. Users love them for their timely updates and near-stock Android experience, as well.
Rick expresses that Motorola plans to stick to this strategy for the long term, a move that would make sense considering all factors. As we often hear in this industry: it is better to be big in your own specialty than to be average in the general tech industry.
Rick Osterloh also goes into detail about Lenovo’s acquisition of Motorola, which should be finalized this year. He goes on to reassure us that both companies will work independently. They will benefit from each other’s influences, though. One immediate change we will see will be that Motorola products will immediately become available in more markets.
The competition in the mobile industry is fierce, but Motorola seems to have the right tools and plan in order to reach further success. In a market where Samsung and Apple are the only ones getting good money, it’s important to find what defines your company. Motorola has done so, and we can all attest to that.
Unless you have devices from Xiaomi, Meizu, Huawei or ZTE available in your market, it’s hard to recommend anything other than the Moto G and Moto E. And I often find myself recommending the Moto X to those who want more without spending over $600.
There’s just not much competition there! These devices offer the best bang for your buck, which puts Motorola where it now is – a stable position in the industry.