The possibility that Microsoft will create a Surface Phone does not bother Nokia CEO, Stephen Elop one bit and as a matter of fact he encourages it. Although Microsoft hasn’t made any announcement about the matter yet. This might put a strain between Nokia’s and Microsoft’s business relationship because Nokia has long been committed to using Microsoft as a platform for its products.
But Elop said that he does not view it as a competition and even though Nokia was among the pioneering companies that revolutionized the smartphone industry he had never even once complained about the competition but on the contrary encouraged it. According to Elop competition will stimulate the market and therefore all the companies will profit including Nokia. Still the dark gloom of the future or possible future hangs about, I mean what if the competition shifts towards Microsoft’s favor? Nokia is already not doing so good lately.
Elop said that he did not receive any information from Microsoft that might hint on plans to make the Surface Phone. But even if that will become a reality he said that Nokia will continue to work diligently in order to create better products and remain competitive in the market. He also noted that his company welcomes and supports any new name brand arising out of the mobile phone industry in bringing in new and cutting-edge products.
Elop seems to keep his high esteem and he most certainly does not treat a competition with hostility. Nokia, he says, still has some great design ideas with its ever-evolving line of smartphones and pretty much soon they’ll get back on their feet. In the mean time he will wait and see if Microsoft will push through with this plan, which is so far as to suffice is still just a rumor. Until then, Nokia will continue to build Windows 8-based smartphones and establish itself in the smartphone market.