LG is not enjoying the best numbers in their latest financial reports, but they have managed to stay afloat. Not to mention, they continue to make some of the best devices in a market where it’s simply not easy to compete.
How has LG managed to do this? While we can’t credit LG’s success to any specific reasons, they are definitely doing things other manufacturers should take note of. We wanted to point some of these out to you.
Disclaimer: Before you jump on me, let me tell you I am no LG fanboy, though I do love what they have been doing the past few years. This post is part of a series of articles we have been putting together for you. It aims to create consciousness and we have made versions for HTC, Samsung, Motorola, Xiaomi and OnePlus.
Adapting to new technologies
The industry is moving fast, and any manufacturer that aims to be part of the future needs to adapt fast, as well. LG doesn’t hesitate to try new things. They were the first to bring a QHD 2560x1440p display to the USA (and among the first in the world) with the LG G3. They were also among the first to bring Android Wear devices to the market.
Furthermore, they have also adopted flexible displays with the LG G Flex, as well as laser auto-focus with the LG G3. NFC has become a standard in their high-end devices and they are often at the vanguard of technology. I do wish they would standardize wireless charging, as well, but that is another story.
Aside from adapting new technologies, LG is also great at changing the way we look at smartphones. They are not settling with the same cookie-cutting concepts we have all been so used to.
For example, they were pioneers in the tap-to-unlock movement, a feature many of us can no longer live without. They also dared to take physical buttons and move them to the back of their devices, a move that seemed ridiculous at first, but those who use it tend to love it (including me).
In addition, the LG G Flex doesn’t only have a flexible display – it is curved, along with the whole phone. And their self-healing material was simply stunning. Not many manufacturers can say they have been among the first to try so many new things.
You can achieve good build quality without making an all-metal phone
When it comes to build quality, LG has always shown us that you can make a solid device without having to use metal. Their plastic devices felt solid and looked as sleek as any aluminum phone.
It wasn’t until the LG G3 that LG really started using metal on its main devices. And you can’t even say it’s a metal phone, the material is made only partly of metal. It doesn’t even feel like metal when you hold it, but it feels just as solid.
Keeping prices competitive
Unlike most other high-end manufacturers, LG has been very reasonable with smartphone pricing. Samsung and HTC tend to over-price their devices a bit, for example, while they don’t offer much more compared to what LG brings to the table.
If you look online, you can find the LG G3 going for well under $500. It’s worth mentioning that this device lacks nothing compared to the most expensive devices out there. The device has top-of-the-line specs and a stunning 5.5-inch QHD (2560x1440p) display.
Keeping the affordable device portfolio healthy
Those who know their stuff know that the affordable market is currently ruled by two manufacturers (at least in general… the global market). These are Motorola and LG. LG has a very healthy selection of affordable smartphones.
Step into any phone store and you will find one or two options from other manufacturers. Meanwhile, LG will have a handful of affordable smartphones to choose from. You can win certain markets with the high-end phones, but winning in the affordable market will give you the world.