HTC’s marketing and sales definitely need some help, but the manufacturer has managed to stay in the pinnacle of this fierce competition for long. HTC definitely excels in many ways. Fans and tech enthusiasts love the brand and will think more than twice before they go with another company.
What is it that’s keeping HTC alive? What can other manufacturers learn from HTC? It’s known to be one of the best manufacturers in the world, and we want to highlight what makes HTC special in a sea of smartphone makers.
Disclaimer: Before any of you jump on me, I want to make sure you know this is no HTC fanboy article, though I do love their work. This is actually a part of a series of post, and we have already published a Samsung version. With that said, let’s jump into the HTC goodies!
Unparalleled design and build quality
Do you remember the first time you saw the HTC One (M7)? That day represented the birth of a new HTC to me, and the company has definitely followed the right path since then. HTC devices are known for their gorgeous design, solid feel and resistant builds.
Though not always IP certified, HTC devices can definitely take a beating! In fact, they can often be thrown in water and live to see yet another day.
These phones are gorgeous, often sporting sleek, metal designs that make them some of the best-built smartphones around. Even phones made of plastic feel solid, and the older devices where designed amazingly for their times.
More doesn’t always mean better
Unlike manufacturers like Samsung, Sony and others, HTC takes its time to release devices. They don’t launch many handsets per year, a habit that was also kickstarted around the time of the HTC One M7.
The few smartphones they announce a year all have their purpose and audience very well defined. This also means HTC spends more time and resources with these phones, ultimately making them better.
We are definitely no business experts and can’t tell you if this strategy is definitely better for money, which HTC needs. What we do know is that it’s the best strategy for the consumer. At the end, a happy customer usually does mean more money.
“Ask the internet”
While HTC could use some marketing cues from Samsung, I like the approach they take towards media. It’s a no-nonsense company that seems to tell it like it is. This is very well portrayed in some of HTC’s One M8 commercials.
In these ads, HTC dares you to simply “ask the internet” about the HTC One M8. Some would say this takes a lot of guts, as the internet can be one rough place. This tells you HTC is positive about their work. They know they have created a great product and reviews will be amazing… and they have been.
That sense of pride is something very important in manufacturers. They need to be able to root for their own devices whole-heartedly.
You can buy HTC devices anywhere
HTC has managed to become influential enough to be a world-recognized brand. Now there’s no carrier or cellphone store that doesn’t offer an HTC smartphone. It’s everywhere, something many manufacturers have failed to accomplish.
They have also done a great job with getting rid of exclusives. Of course, they make them from time to time, as they still need carrier support. The flagships and important devices are available everywhere, though.
The HTC Customer Advantage
While HTC is not alone here, it’s one of very few who will offer something like the HTC Customer Advantage. You can say the HTC Advantage is like an improved warranty policy. The company promises to help you with much more than manufacturer defects.
In fact, HTC will replace your cracked screen for free once (if it cracks within the first 6 months). HTC also promises automatic updates for up to 2 years, 25-100 GB of cloud storage and live support via phone, chat or email.
Not bad, right?