Lenovo’s acquisition of Motorola came with very little details. We only knew the deal would go for $2.91 billion and Google would maintain patents and some of the Motorola departments. What will Lenovo do with Motorola, though? We are at Lenovo’s offices and we can finally tell you what the plan for Moto is!
Liu Jun, Head of Mobile at Lenovo, has told us the Motorola brand will be going nowhere. The Company is planning to use Motorola as a high-end brand that will help them further pierce the global market.
Lenovo is also telling us they believe Google made some rather significant mistakes with Motorola, getting rid of some of their European offices. Lenovo plans to re-open these and shoot for a larger global reach.
The company will take their relationship with Vodafone to help them boost Motorola’s influence in Europe. In addition, they are looking to move into emerging markets like India. This is due to Lenovo’s sales outside China accounting to 30%-40% and their Chinese numbers grown significantly, which is a that could be replicated in other countries.
If all goes well, they plan to sell 100 million smartphones and 15 million tablets by the end of the year. Quite an ambitious goal! It should also help there will be no internal competition, as Lenovo will have a single sales force operating both portfolios.
It’s certainly great to hear this news, as Motorola has become a very well-appreciated brand in the smartphone community. Their latest devices have been very well-built, affordable, well-specced and innovative. Features like Active Display and Voiceless Commands are shaping the future of mobile. It would have been horrible to see Motorola going away!