A device’s design is something we often take for granted. Sure, our gadgets look gret and we can love them, but there is excruciating planning and acute thinking that goes into every single detail surrounding your products.
Lenovo is especially good at making very personalized and beautiful products. It’s a deep process that they go through, and they have given us a sneak peek into how this whole process evolves and how the finalized projects come to be.
It turns out there is much more to designing a product than just making it look cool. These guys launch about 200 products a year, and each one goes through a long process of design.
They look at the way things will look on your hands, how it will feel to the touch, how sound will bounce off of it, how the keyboard will operate and more. They even want to make sure it looks good in your surroundings. It matters whether the day is rainy or sunny, and depending on your market’s overall forecast, they will decide which colors will launch in which devices, and where.
I also identify with Lenovo’s philosophy in one way they told us they grab inspiration. I always tell people to make sure they are taking advantage of their devices, and it’s not the devices that take over their lives. Lenovo’s design team keeps this in mind in order to figure out what they need to do to make a device a useful tool for humans, not a slave owner.
Please do take a look at the video to see a bit of how Lenovo operates, and the importance of their design team. There is so much more that goes into making a device, but this is a very quick and tasteful bite of information. Enjoy!