You have seen Jony Ive, right? It’s that Apple guy with the British accent, commonly known as the one responsible for much of Apple’s designs. He is now a very important part of Apple and has landed in another position. Apple has named Ive Chief Design Officer.
What does that even mean? Well, it means you will start hearing much more inspirational videos on Apple product designs, narrated by that same soothing British voice. This is because this change in position would allow Jony Ive to focus much more on what he actually loves – design.
“We are thrilled to announce that Jony Ive has been promoted to the newly created position of Chief Design Officer at Apple. In this new role, he will focus entirely on current design projects, new ideas and future initiatives. Jony’s day-to-day managerial responsibilities will be handed off to his longtime collaborators Richard Howarth, VP of Industrial Design, and Alan Dye, VP of User Interface Design.”
It’s said Jony Ive doesn’t like the administrative and managerial side of his work, so he must be happy he is unloading that weight on two of his new. From now on, he will be directly in charge of Apple’s UI, ID and store designs world-wide. This means he will be traveling more and becoming much more hands on in his new position.
In short, he will be allowed to be the dreamer and artist he has always been. This new position seems like a good idea, really. Design is an important part in all sides of Apple’s business. From the Apple store’s door to the box where your phone comes, everything is orchestrated in a certain way.
What I do wonder is whether this will have a direct impact on our experience. With more free time on his hands, does this mean Apple’s products and software will begin seeing much more significant changes? Some of us would love to see what Jony Ive can come up with. We do know some of you Apple fans may worry about any sudden evolution, though.