Scuffgate was perhaps the biggest scandal that accompanied the iPhone 5’s launch and Apple’s initial response was so glib it merely raised the ire of it’s disgruntled fans. Scratches on aluminum may be normal, but that doesn’t make them acceptable to customers. Apple has now chosen a more appropriate response to the problem: fixing it.
Fixing the scuffing, of course means taking time and slowing down the pace of production, which in turn means less iPhone 5’s sold. Foxconn must now inspect the quality of the build more closely in hopes of preventing the sale of iPhone 5’s scratched straight out of the box.
Apple sold 5 million iPhone 5’s in the first weekend of sales and like any good company, claimed they could have sold more had there been enough iPhones to go around. Sales projections by RBC Capital Markets have dropped from 57 million to 49 million. Given the gravity of Scuffgate, this number doesn’t seem too catastrophic, but it could make a big impact on Apple given recent stiff competition from Samsung.
The good news is, your new iPhone 5 will no longer pop out of the box with scars. The bad news is, you might have to wait longer to get your hands on one.