While LG has had a disastrous experience with its G2 product promotion in South Korea last week which ended up injuring dozens of people, its rival HTC seems to be on the verge of coming up with a much more saner promotional campaign
HTC has signed up none other than Iron Man superstar Robert Downey Jr. for a period of two years, the company revealed. In fact, the first of the ad campaigns featuring Robert is all set for airing starting this week. This ad campaign, widely seen as HTC’s most ambitious ever also has inputs from Robert himself who is collaborating with HTC’s ad agency for future campaigns.
The campaign for HTC would have three phases and the aim of each of the ads would be to project an image of HTC being a “change maker”. Apart from this, the campaign would also aim to give consumers a look at what the HTC brand means to people.
The first phase of the ads would officially see the light of the day starting August 15. In the second phase, the ads would be more specific and relate to HTC specific features like the BlinkFeed, Video Highlights, and BoomSound. It would also be safe to assume that HTC would also promote its ultrapixel camera as well as a part of this.
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Note that this ad campaign would be a generic one that would promote the brand as a whole. Specific phone related ads should follow suit. At the moment however, the aim seems to be to get HTC as a brand recognized. It is a well known fact that HTC has traditionally lagged behind biggies like Samsung and Apple when it came to sheer marketing prowess. HTC’s newest handset, the One has received rave reviews from almost everyone who has reviewed it – but Samsung somehow still manages to out do it with a not so classy Galaxy S4!How does Samsung do it? Sheer marketing we say!