HBO fans across the globe have been begging for a standalone service for years. Our hopes were finally becoming a reality when HBO announced they would release an over-the-top service that didn’t depend on a live TV subscription. We later heard rumors of the service coming in April 2015. What we didn’t know is how it would launch.
Today Apple is going nuts at its Spring Forward event, and they have announced a partnership with HBO to launch HBO Now. This subscription service will launch exclusively via Apple TV. It should come to other platforms in due time, but for now only Apple TV users are getting the love.
HBO Now access will cpst you $14.99, which is not exactly cheap, but HBO content is certainly worth it. Especially if you are a fan of big time shows like Game of Thrones. To make matters a bit better, Apple also announced a hefty price cut on the Apple TV, which now only costs $69, as opposed to the original $99 price point.
I am not a fan of exclusive partnerships for services. The Apple TV is great, but I just don’t believe HBO really needed the boost from Apple. It would do great with or without it. Maybe Apple was the interested one here, as their Apple TV starts to lose traction with so many competitors doing very well.
Regardless, we are glad to see HBO Now finally coming. Who will be signing up? Do you think $14.99 is a fair price? Will Game of Thrones stop being the most pirated show in history?