HBO’s subscription model may be its very own quietus. It’s likely the reason why their shows have broken all-time records in pirating, which equates to a huge chunk of lost money. So far users have only been able to sign up (and pay for) HBO paired with a cable subscription.
This is no way to run a business in an age where users continue to cut the chords and go for a full online experience. Services like Netflix, Hulu Plus and Crackle have taken over the internet because they provide easy availability for everyone. Not to mention the thousands of sites where pirated content is easily accessible.
If you don’t offer your content online, it will simply not succeed in the coming years (and possibly even today). HBO Go was a step in the right direction, allowing subscribers to watch HBO shows online. Of course, users still needed to have an existing subscription with a cable company, as well as the HBO add-on.
HBO’s shows are some of the most popular and hold a huge demand, as well as customer loyalty. Users all over the world have been begging HBO to change their ways. Many customers have their wallets ready and are waiting to pay HBO in order to legally watch their series.
Why has it taken you so many years to change this, HBO?!
Winter is coming, and you can spend it watching HBO without hassles
It all changes today as HBO chairman and CEO Richard Plepler gives his speech at the Time Warner Inc Investor Meeting. Plepler surprised the public with the announcement that they were are planning to launch a stand-alone subscription service in 2015.
“So, in 2015, we will launch a stand-alone, over-the-top, HBO service in the United States. We will work with our current partners. And, we will explore models with new partners. All in, there are 80 million homes that do not have HBO and we will use all means at our disposal to go after them.” -Richard Plepler
Why did it take so long?
HBO has always valued its business with cable providers, which took them to where they are. And of course, cable companies owned the industry before the internet grew to massive proportions.
The main problem was more than likely politics, as it often is. Or they were just too comfy working with the cable providers, but they must realize that is not where the money is. At least not in the future.
The US holds 10 million internet-only homes, a number that is expected to grow very fast in the near future. And though they weren’t direct about it, HBO has been considering this for some years now. It’s not a new idea and there were definitely outside factors that stopped them.
It’s all about to change for US residents next year, though. And hopefully the service will come to other parts of the world soon after. I know I have my wallet ready for many Game of Thrones episodes to come! Do you?