Google is one of those giant tech companies that will dip its foot in any market it can. They are working with the web, internet services, smartphones, tablets, computers, cars, smart TVs, wearables, space exploration and more. What is their next venture?
If this week’s rumors are to be believed, Google is working on putting together its very own cellphone service. This would turn Google into a wireless carrier of sorts, something they would accomplish by using the existing T-Mobile and Sprint as the backbone of their services.
The first question that comes to mind is: does Google really have the power to compete against the carriers? This is especially an important matter to consider in a country where carriers are the ultimate power in the mobile industry. Our beloved Search Giant will have to pull out its biggest guns and really make a difference in order to really make this project succeed.
It all comes down to customer support, really. If Google can win us over, it can win in the mobile carrier industry. The real issue here is figuring out what Google could do to make a real change. We are not sure what they have in mind quite yet, but we can share our opinion on what should be done.
Don’t compete with the carriers
The fact that Google is launching a wireless service makes it impossible to compete. It will be another entity entering the market. The point that I am trying to make is that they need to build relationships instead of blasting the door and entering with guns blazing.
Google seems to be on the right track already. The carrier will launch with support from Sprint and T-Mobile, which means this is more of a partnership. At least at first, Google will be working with carriers, not against them. The story could change later, though, once Google sees if it really has potential in this business.
After all, they are still building their Fiber network, which could eventually become a wireless service network. You never know!
Keep prices low
The rumors say Google is planning to make its wireless service affordable, something that is also of utmost importance. People want to know they are getting something more than just a Google experience. After all, Google is also known for its amazing prices, which they can provide thanks to the fact that they make so much money by simply giving you better access to the internet.
Remember, Google is not trying to make money out of you buying their devices and signing up for their services. At least not a lot. They make money out of the advertising they can offer thanks to the proliferation of their services, which is why they usually offer such great deals to the consumer.
Actually, keeping prices low may be the very reason why they are sticking with Sprint and T-Mobile. Those are known to be the cheapest large carriers in the country.
In addition, try to offer good prices on devices. That is a bit of an important matter.
Though they have been doing better lately, carriers are known for causing most delays in your mobile software updates. Carriers take a while to make sure new software is working to the tee. The software is tested, optimized and distributed after a long process.
Wouldn’t it be awesome if Google could bring us the quickest updates in the market? And because Google is all about the “Pure Google experience”, it may be easier to accomplish this. Especially if we are talking about Nexus devices.
Get rid of the bloatware!
We have learnt to ignore the bloatware, and many of us even find ways to hide these apps so that we never have to see them again. This is done through launchers and even some manufacturer UIs offer this neat feature. The fact is, everyone hates bloatware, so please get rid of any unnecessary apps. At the very least let us delete them.
Once again, Google is all about a clean and pure Google experience, so let’s hope this philosophy is brought over to the wireless services.
Offer all the services the big carriers offer
Most users require a pretty basic plan. Unlimited calling, texting and a fair amount of data. You will keep most people happy with that equation, but many of us also require some extra services.
I travel to other countries very often, so I like to know that I will have service there. In addition, many people call their families in other countries, which means good international plans/prices should be of prime importance.
In other words, don’t try to be just another prepaid carrier that offers only the basics. If Google is to really take off as a wireless service provider, it needs the whole package. This includes insurance services, good customer service, international support, enterprise plans and more.
What do you think Google should do?
These are my very own requests from Google. If they can hit at least most of these points, I will sign up in a jiffy. Now we would like to know what you want. Hit the comments and let us know what you think would make Google’s rumored carrier service the right fit for you.