This Wednesday is RIMs big day, it’s the day they are going to officially launch BlackBerry 10, the OS that is meant to keep the struggling Canadian company afloat. Sascha has just landed in Dubai to get his hands on the new devices. He’s the man for the job as he held out on his Blackberry Bold until 2010 when he finally made the switch to Android. Before that he was exclusively using Blackberry devices for 3 years.
If you’re looking for comparison videos of RIMs latest handsets be sure to follow our coverage as he’s got a nearly a dozen handsets in his suitcase to compare the new devices to. Blackberry is planning on making a big splash with this phone as they’ve even booked out a time slot in the SuperBowl to make sure that everyone has eyes.
If you wanted to check out this press release, here it is
January 25, 2013 – Today Research In Motion (RIM) (NASDAQ: RIMM, TSX: RIM) Confirms that BlackBerry 10, its new mobile computing platform that will power the next generation of smartphones and tabletswant to be featured in a commercial during Super Bowl XLVII.
This confirmation kicks off a week of activity worldwide launch for RIM’s BlackBerry 10 platform, along with the first two devices to run on the new platform.These activities are part of a broad integrated marketing campaign to support the global rollout of BlackBerry 10th In addition to the 30 second commercial during the Super Bowl that air will in both the U.S. and Canada, BlackBerry will be integrated into a number of pre-and post-game on site, digital and social activities, including real-time engagement with BlackBerry social fans on Facebook and Twitter, as well as Extending and amplifying exposure and fan engagement through Promoted Posts and Sponsored Story ads.
“A Super Bowl commercial, is a great opportunity to show the re-designed, re-engineered and re-invented the BlackBerry to least of millions of consumers on the largest advertising stage of the year,” said Frank Boulben, Chief Marketing Officer, Research In Motion. “BlackBerry has 30 million social media fans, and we’re looking forward to continuing to encourage them and all NFL football fans to see the power of BlackBerry 10 for themselves.”