The Ice Bucket Challenge is not stopping anytime soon. In other news, Facebook and Yahoo just made some significant acquisitions.
There is only so much Ice Bucket Challenge coverage we can report. I was about to stop posting these, but the last one is a bit hard to ignore.
Bill Gates, one of the pioneers of modern computing, is not known for keeping things ordinary. The Ice Bucket Challenge was no exception, as he decided to take it to the next level after being challenged by Facebook CEO Mark Zuckerberg. Bill Gates went ahead and created a mechanism for dumping iced water buckets with style.
Opinion: Not only was his technique and mechanism much better, but the video seems much more polished, overall. I must say it’s among the best.
Advertising is the foundation of Facebook’s business. The company can no longer survive without it, and there is always a way to improve the system. The latest Facebook acquisition involved a startup named LiveRail, and it costed the social network $400 to $500 million.
LiveRail works with companies to promote video adds across multiple publishers. This could prove to be an asset to Facebook, especially as they focus on more video advertising.
Opinion: I must say Facebook advertising is not the nicest. It can be down right annoying at times, so maybe this acquisition could make it a little better for both Facebook and its users.
Facebook is not the only one shopping around; Yahoo has also acquired ClarityRay. This company launched as a provider of tools for publishers to evade ad-blockers. The company has since changed directions, though. They now focus on ad security and fraud detection.
Opinion: They strive to make a more secure internet, a goal all major tech companies should have in mind. We are not sure how, exactly, they will be helping Yahoo, but this is an opportunity that will allow them to expand in massive proportions.