Of late, India has been a haven for affordable, high spec handsets. The trend started by Motorola with its Moto G has been bettered by Chinese giant Xiaomi with its much publicized flash sales. Asus, the Taiwanese electronics major too has been in the same space with its capable Zenfone offerings …and if we are to believe a recent press note from them, the Zenfone range is actually doing quite well.
According to Peter Chang, The Regional Head for South Asia & Country Manager for ASUS India, the company has managed to sell over 40,000 units of the Asus Zenfone series – which include the Zenfone 4, Zenfone 5 and the Zenfone 6 in just the first four days of its online sale on Flipkart.com, India’s largest e-commerce store. Chang as clarified that the sales figure of 40,000 phones are from Flipkart alone. Unlike the MI3 though, the Zenfone range would also be available with offline retailers as well.
While the sales figures for the Zenfone certainly sounds impressive, let us not forget the fact that we are talking about three different phones here. Xiaomi has managed the feat with just a single model – and without any advertisements. The prices of the Zenfone range starts from Rs.5999 and goes up to Rs. 16,900. The mid-range model, the five inch variant is priced at Rs. 10,000
“We are overwhelmed by the response… as many as 40,000 units were sold out within the first four days of launch,” Chang said. He expects the sales figures to cross 100,000 in the next few days.
“The Zenfone series stocks have been refilled numerous times and are being restocked at regular intervals,” he told The Indian Express.
When asked about the variant that has been the most popular amongst the three models, he revealed that both the Zenfone 4 and Zenfone 5 are equally popular.
“The response to Zenfone 5 has made us refill our stock numerous times and we are aggressively strategizing to meet the huge demand from the Indian masses.”
That said, he also clarified that the demand for the six inch model too has been higher than their expectations.
First seen at the CES earlier this year, the Zenfone range of smartphones from Asus are all powered by Intel chips. Read the review of the Zenfone 6 here. We have also done a hands on video on the Zenfone 5.