I know many of you might be surprised to learn that Asus – the maker of the Nexus 7 and that of the famed Transformer series of Android tablets are only now planning to enter the US smartphones market. This highly saturated playing field is already dominated by Samsung and Apple and is a place where even seasoned players like Nokia and BlackBerry are having a hard time staying relevant. Anyway, news is that the Taiwanese electronics major is all set to officially enter the US smartphones market by 2014.
That brings to the all important question. What does Asus’ current phone line up look like? Well, they do not have a huge line up of sorts – but what they do have in their arsenal has in the past managed to turn many heads and we expect that to happen in the future as well. You guessed it right – we’re talking about the Padfone – which in case you were under a rock or something happens to be a phone that sort of docks into a tablet. They also have a confusingly named Fonepad which is basically a 7 inch tablet with the ability to make voice calls. Currently Asus does not sell any other “phones” apart from these two – that too in select markets. This is what the company chief Jonney Shih wants to change. His objective is to stretch Asus’ wings further and try out the murky waters of the American mobile phones industry.
The advantage that Asus does have when it comes to launching fresh products is the fact that it already shares good relations with Google for whom they manufactured the Nexus 7 tablets – both the older one and the recently launched version. Asus also has had tremendous success with its Transformer series of Android tablets – all of which gave the brand decent exposure to the American market.
All said, it is still going to be a herculean task to enter a highly matured smartphones market and stay relevant – much less trying to challenge the “traditional” biggies. But hey, isn’t that exactly what Apple did in 2007 when they launched the iPhone?
You never know!