It’s easy to brush off at a $200 AI-powered toothbrush, but mouth tech, particularly for developed markets is en vogue. It started with the mouth guard that brushed your teeth in 10 seconds (which never happened), radio wave teeth cleaning, portable water picks, you name it someone is probably coming out with it. With oral hygiene being linked to longer life expectancy, we have more reasons to bring tech into this daily routine.
This isn’t Oral-B’s first AI-toothbrush, that was launched last year, the Genius-X was one of our most popular stories of MWC 2019. The Oral-B iO moves the tech ahead even further with a more svelte design, lower vibrations and a display which pairs with an app.
Visit Oral B to pre register for an iO and enter for a chance to win one before it comes out!
The iO identifies 16 different zones in your mouth and grades your hygiene with an emoji! When you brush longer than two minutes, the recommended length of time, the toothbrush smiles at you. The app that uses AI to provide users with real-time “tracking and coaching” – complete with a 3D guide informed by thousands of recorded brushing sessions.
The oral hygiene brand claims the iO is the culmination of six years of product research and development, with input from 1,800 consumers and over 250 patents from around the world.
While the smart tech may sound a little complicated, the physical design of the brush looks quite straightforward, with just two buttons and the smart display.
As with most of Oral-B’s other electric brushes, the iO also features a pressure sensor that lights up red when users are brushing too hard – although here, you’ll be shown a sad face on the smart display too. When you’ve got the pressure just right, the light will remain green and the smart display will smile.
The toothbrush head features a frictionless magnetic drive, which the company says will distribute energy more efficiently to the tips of the bristles and provide a smoother, quieter cleaning experience. At the European launch in Barcelona, they gave us a pearl to balance on the head to demonstrate how focused an even the pressure was at the end of the bristles.
The brush uses “oscillating and rotating” motions, along with “micro-vibrations” that give you that “fresh from the dentist feel”. After using it twice and having brushed my teeth with my $50 electric toothbrush I’m already wishing they just gave me the darn thing to take home! I thought my teeth were clean, now I’m questioning how good my state of the art toothbrush from China really is! In their clinical test of the new tech, Oral-B found iO users had six times more plaque removal from the gumline and 83% of gingivitis patients moved from having gums classified as ‘unhealthy’ to ‘healthy’ in eight weeks.
These products promised real, tangible cleanliness. They don’t mean “clean” in the way wellness products vaguely propose.
The GeniusX ranges in price from $180 to $250 we should expect the iO to have a similar price range and we can expect to ship around August.