The reason I’ve spend so much time flying around the world is that you can’t create content about new products from home. Well, you can if they can mail it to you, but this defiantly isn’t the case with a car. Audi launched the eTron q4 concept virtually and they had a very interesting way to virtually transport me to Ingolstat to create my own content!
When someone launches a new car checking out the official video gives you an idea of what’s going on, but it’s never the same as being there in person. Especially if you want to create photos or video in your own unique style. For me this usually involves giving my two sense about the technology in the car. With the launch of the Audi q4 etron concept, they weren’t showing off the interior, well, except for this photo in the press materials. The car itself is a bit of a head scratcher, it’s a concept car, but it’s basically exactly what the q4 etron will look like when it’s launched apart from adding door handles and a trailer hitch. Everything else design wise will stay the same.
But what is really interesting about the Q4 Etron concept is that this is the first car from Audi that’s showcasing VW’s big picture on how they’re going to electrify 300 cars across their 12 brands by 2030. The q4 etron isn’t based on the same platform as the etron, it’s using Volkswagen’s MEB platform, this is a modular electric platform that aims to simplify the manufacturing and development process so each car maker doesn’t have to develop their own electric car, they can use the MEB as the foundation. SEAT has also shown the elBorn and Skoda the Enyak based on the same electric platform. This means that they all have same engine and battery from the ID3 and the q4 etron is essentially the ID4 which is launching in China.
The q4 etron is differs from the etron as it will come with an 11kw ac charging not 22kw and for fast charge it has 125kw instead of the 150kw the etron will come with. You’ll still be able to go from 5-80% in 30min and you get a 450km range with quattro and 5000km without. The base price is 40,000 which is pretty competitive and we can expect to see this on the market in may 2021.
So the Q4 is interesting because of what it represents to the group and for me the way Audi did this launch perhaps will set the tone for how I attend car launches in the future… from my sofa.
The presentation was standard, someone presenting the car, but it got interesting because I could type questions or turn my microphone on and my voice would blast through the space in Ingolstat. After the presentation I had the opportunity to direct the photo and video team to get shots of the car the way I would. I could see the screen through video glasses they were wearing. I asked questions about the digital headlights because I missed them on a previous launch. Check out the video at 3min!
Normally it would be me standing in front of the car talking, but getting individual footage of my specific interests is totally possible. Since it’s a concept car it’s a bit of a soft launch to test out this new concept! I for one and really happy that Audi is doing their best to enable me to create the type of content I would normally make at an event like this. I think it’s a great start, especially since for this one, it totally worked doing it from my sofa!
What do you guys think? Have you check out other videos from the q4 launch? What did you think? I mean, I spent more time on the bigger picture and the launch itself and just talked a bit about the car! Do you think Audi did better than other virtual car launches?