Car show attendance has been down across the board, major car manufacturers are skipping events and attending tech trade shows like Mobile World Congress.
Geneva Autoshow is a high-end luxury car show with multi-million dollar cars and five of a kind launches. But for all the premium on the show floor we’re missing the technology, usually premium means high tech but not a Geneva.
Don Dahlmann and Nicole Scott discuss the trend of electrification at the Geneva Motor show and dive into what car manufacturers are showing and how car shows can once again become relevant.
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