As I am writing is this post we are about five hours away from the new iPhone launch from Apple. The iPhone 6 is expected to be one of the biggest and most successful product launches from Apple for many a year. A study from Survata is predicting huge sales volumes, largely based around a figure that says that 5% of current Android users are thinking of switching to the new Apple device, a figure that extrapolates to 50 million users. Is this a realistic figure? And if so, are you among the 50 million users that drop Android in favor of the new iPhone?
Let’s put the Apple iPhone 6 launch in context for a moment – we have to consider it to be probably the biggest launch of the year. It’s been two years since Apple launched the iPhone S, and a year since the incremental upgrade that was the iPhone 5S, so bluntly put, iPhone launches don’t come along very often, and that fact alone makes them very, very significant events. Since the launch of the iPhone 5 we have countless revisions and upgrades from Samsung, Sony, LG, HTC and every other smartphone vendor on the planet. A lot has changed in the last two years, so we are all looking forward to seeing how Apple will respond.
In those two years, I think its fair to say that many iPhone users have been pulled across to the Android side of the fence. Larger screens, a more open app eco-system and a much broader choice of competitively prices handset options have tempted millions of users away from the iconic iPhone. The iPhone 6 is Apple’s new weapon to try an win back the faithless, with a larger screen and larger battery that so many iPhone users have craved for so long.
Researchers at Survata interviewed 889 Android users in early September in an attempt to fathom exactly how many would be jumping ship and returning to Apple. The answer they found was that around 5% were prepared to make their next phone the iPhone 6. At a glance that doesn’t sound like too many, but when you consider that the overall Android smartphone market is around one billion users, suddenly a 5% stake that equals 50 million is pretty much equal to Apple waltzing off into the horizon with record share prices.
I am not so sure about the 50 million users that Survata have come up with, primarily because the Android market is truly global and the survey was US based. I also think that many Android users would be tempted to switch when they see the hardware that Apple has to offer (and lets be honest, they do better hardware than anybody), but they may not act on their urges simply because the Apple eco-system remains
unattractively restrictive to them.
In about five hours time we will know much more about the iPhone 6, its features and its pricing. If you are an Adnroid user who may be tempted by it, let us know why in the comments below.