Apple is focusing on fashion-focused employees for the Apple Watch. The HTC Desire 620 gets a release window. Xiaomi launches an odd device.
Apple aims to compete with high-fashion watch makers, turning the Apple Watch into what could be a high-end accessory. The simple design and casual dress code at Apple stores may simply not fit with this new strategy, though.
This is why Apple aims to bring a little more glamour to its store by hiring fashion-focused staff. This may very well change the way Apple Stores look and feel, as a whole. These would be “luxury experts” with a good background in fashion, according to some leaked documents.
Opinion: Apple has always been about the full experience. The way you unbox your device is an experience. As is turning it on for the first time. And, of course, the shopping experience has to fit. With rumors saying some of these Apple Watch versions, namely the gold one, will cost multiple thousand dollars, it only makes sense that they want to give luxurious treatment to customers.
Today’s HTC announcement brings good news for those looking for a good mid-range smartphone. The HTC Desire 620 comes succeeding the 610 with fair specs and likely a very nice price point. Want it? HTC has stated it will become available in the UK during early 2015.
The device will carry a 5-inch 720p screen, a 1.2 GHz quad-core processor, 1 GB of RAM, 8 GB of internal storage and 8MP/5MP cameras. There’s no news on availability to other markets yet, but it’s not likely to be European exclusive.
Opinion: the phone looks well and has the specs to go up against other mid-range devices like the Moto G. Can it compete against those competitive prices, though? That is to be seen. The design and build quality do make it worth a bit more, at least in my book.
Xiaomi is no joke, they are all about innovation and undercutting the competition in prices, while beating them in quality. The company is also known to be pretty experimental on its products, not only focusing on one market. Today’s announcement is actually quite shocking, but some of you may be in need of a good air purifier.
The Xiaomi Mi Air Purifierproduces 10,000 liters of clean air per minute, has a dual fan and filters 99.99% of PM2.5 particles. It’s also priced very affordibly at RMB 899 (about $145 USD).
Opinion: Never thought I would see a Xiaomi air purifier, but I guess they want to have something for everyone. At least Apple can’t say people will confuse these for their “Air” products!