The worlds largest democracy, India is gearing up for its 16th General Elections in 2014. This time round, apart from the usual tactics that are known to be employed by political parties and party loyalists to garner as many votes as possible, there would be lavish use of technology to sway the moods of the large electoral base that the country has. Apart from the usual suspects – social media, websites and web promotions, this time round even smartphones running Android would be used to promote politicians and their agendas it seems.
In Gujarat state, a phone christened the “Smart NaMo” would be launched soon. The phone is named after the state’s controversial, but popular Chief Minister Narendra Modi. The people behind the phone are entrepreneurs from the city of Surat who thought it would be a great idea to name a phone Apart from being from Gujarat, the reason they picked Narendra Modi as the base for naming the phone is the sheer popularity of the person as well as a mark of appreciation for the developmental work he has done over the years for the state.
The phone doesn’t seem to have gotten an official “go ahead” from Narendra Modi himself whom the makers would be approaching for launching an exclusive signature edition. The makers are also trying to get a manufacturing plant established in the state for manufacturing the phones. The devices are currently made in China.
As for the phone models, as of now, the company website lists multiple variants of a high end smartphone in various memory capacities. The company would also in the future launch affordable feature phones. Specifications of the Android powered handsets look like this: a 1.5 Ghz MediaTek MT6589 Turbo Chipset, a 13 MP Camera, Corning Glass 2 and a screen size of 5 inches. The device would run a near stock version of Android and would be customized with content that would promote Narendra Modi’s agenda and his party – the BJP.
It remains to be seen if the phone becomes as popular as its namesake and whether it would end up influencing the results of the elections.