Some folks over at Samsung Germany challenged our man Sascha Pallenberg to do the Ice Bucket Challenge. Not one to shirk from a challenge of any description, Sascha duly obliged. We went the park around the corner from our offices armed with water, ice and two buckets and had Sascha don his famous Android Man costume – the result is one big, cold, wet German bloke. But there is of course a more serious side to all this… as Sascha explains in the video below.
The Ice Bucket Challenge has been the rage this week, or was it last week? Either way I think the fad had run its course, and for us, the Android Man’s Ice Bucket Challenge is the last. In the video below Sascha explains that the concept itself is actually kind of flawed. The notion that having ice water poured over your head is a way to raise awareness for a charity or fundraising event is all well and good, but in this case the challenge itself has now eclipsed the original cause it was created to promote.
This may all sound a little harsh and maybe we should praise the efforts of people who are trying to raise awareness as well as cash, but the point Sascha makes in the video is that the ‘Ice Bucket Challenge’ is no longer an effective strategy, and could even to described as a form of ‘Slacktivism’.
Check Sascha in the video below where has donned his trademark Android Man suit. I have to admit, it was probably the funnest things we have done all week:
The attraction of the Ice Bucket Challenge is of course to draw attention to a cause – the UK version became popular raising awareness and funds for the Motor Neurone Disease Association and Macmillan Cancer Support. Causes are good and we are firm believers in the notion of charity. The Ice Bucket Challenge appears to have lost its way at this stage however, becoming more of a distraction from the causes and issues that its trying to promote.
The rules of the Ice Bucket Challenge are actually a little vague, and even counter productive too. One concept is that people who are challenged must film themselves being dowsed by a bucket of ice water, or pay $100 to the charity. This seems to encourage the ice water as a way of dodging charitable contribution and in opposition the spirit of charity. In other versions the person challenged can then challenge three other people in the aftermath of having been dowsed. Successful challengees are expected to cough up $10 to charity, but those who accept and fail to deliver however will be asked to give $100.
Sometimes in life there’s a signal that something has just gone too far. President Obama was challenged earlier this week. He accepted the challenge and simply paid the hundred bucks… George Bush however…