Apple’s expectations for their products are always high. The iPad Mini is clearly no exception. According to the Wall Street Journal, Apple has ordered some 10 million iPad Mini’s to be made.
In such a tight 7 inch tablet market, such expectations seem lofty. The success of the Amazon Kindle Fire and the Google Nexus 7 is a clear indication that consumers want smaller sized tablets. Technology has become ever increasingly obsessed with mobility and portability. The 9.7 inch iPad looks too big and heavy in today’s world.
Clearly Apple is counting on it’s set of loyal consumers to buy the iPad Mini and perhaps, even winning back those who strayed in favor of 7 inch tablets. Buzz is already building around the design. Sources say that the iPad Mini will look even more attractive than the new iPad and have a better in hand feel.
But none of that will matter if it’s priced too high. Ever since Google’s Nexus 7 appeared on the scene, the term affordable tablet has taken on a new meaning. Analysts state that an iPad Mini under $300 will be a success. With the Nexus 7 costing between $199 and $249 at present, I think the farther from $300, the more likely Apple will actually sell those 10 million Mini’s.