Qualcomm has been active in the automotive space for the last 5 years, but it’s been easy to overlook because their news has mostly been focused on communications modules. Qualcomm’s massive patent database on telecommunications, 3, 4, & 5G is an easy transition to make. However, what isn’t as widely talked about is their infotainment system and autonomous drive intentions.
Qualcomm is taking their know-how in Snapdragon mobile processors and applying it to Infotainment. Snapdragon has built a reputation in high graphics paired with low power consumption. They’re hoping this combo will pay off in electric vehicles. It was easy to assume that Qualcomm might be starting off with midrange cars in their initial push, that’s not to say they aren’t aiming at this segment. However, Qualcomm is already making moves in the premium segment as they’re powering the new Porsche 912 infotainment system.
AI has become the buzzword, the catalyst, the thing that all processor makers want a piece of, and that all software vendors are eager to invest in to develop new features and new functionality. Nicole Scott attended Qualcomm’s AI day in San Fransico and talks to Don Dalhmann about everything she learned. She walked in with the same level of skepticism as Don has at the start of this podcast, how can anyone compete with Nvidia in this space?