ZTE wants to break into the U.S. smartphone market in a big way. The Chinese manufacturer already has a strong reputation in China, but only a few low-end ZTE smartphones are floating around in the U.S. ZTE hopes to change that with the new “high-end” ZTE handset that they will be showing off at CES this January.
Introducing a new device at CES, a very American tech show, would mean that ZTE has secured a contract deal with one or more U.S. carriers. We’ve already heard about the ZTE Nubia Z5 which comes with a Snapdragon S4 pro processor, 2 GB RAM and a 13 megapixel camera and will arrive in China later this month. But Hagen Fendler, ZTE’s new Global Chief Design Director hinted that the high-end device that is expected to show up at CES is not part of the Nubia series– it is something altogether different.
There have been a lot of smartphones announced with specifications similar to the ZTE Nubia Z5 and to really shake things up, they need to bring a truly high-end device to CES. What do you think? Can ZTE break into the U.S. market or are they still stuck in China?