Time for some heartening news coming in from India if you happen to be a Nokia and Windows Phone fan. According to latest data by research firm IDC, Microsoft’s smartphone OS has managed to overtake Apple’s iOS and become the second most widely used smartphone OS in India. While its marketshare in India is still minuscule owing to the utter dominance of Android, the news that it has managed to overtake iOS in itself might be music to all head honchos out there at Microsoft.
According to IDC, Windows Phone now holds around 5.6% of the smartphone market share in India. Nokia of course is the only brand that is significantly selling these Windows Powered phones and for the same reason, this should be good news for Nokia as well. This was enough to overtake Blackberry and iOS, but of course still a distant second to the dominant Android mobile OS.
What is pertinent to note here is the fact that even with just 5.6 percent of the market share, Windows Phone manages to grab the second position. Shows how dominant Android is in this part of the world. As for Windows Phone, one of the main drivers for the increase in market share is the availability of really affordable Windows Phone handsets. The best example being the Lumia 520 which for a price of Rs. 9000 ($145) offers far better performance than similarly priced Android handsets from local brands. This is particularly important because as much as 67% of all smartphones sold in India are priced below Rs.10000!
“Windows Phone powered Nokia Lumia devices have achieved a striking growth in their volumes within a very short time since their launch in India. With new Windows Phone devices getting launched at short intervals, we expect them to continue on this growth trajectory,” said Manasi Yadav, Senior Market Analyst, Client Devices, IDC India.
We have a response from Microsoft as well
“Less than ten months back, when we launched Windows Phone 8 in India, we had set ourselves the goal of being the second most widely used smartphone platform in India, and we are excited to have achieved this milestone so quickly,” said Vineet Durani, Director – Windows Phone Business Group, Microsoft Corporation India.
While the marketshare might be very low percentage wise, thanks to the huge population India has, this translates in to a really huge number if you look at the volumes. Do you think Microsoft would be able to notch up further gains as it acquires Nokia’s handset business next year?