IFA is one of the world’s largest technology trade shows and with its consumer focus many actually consider it the CES of Europe. It takes place at the Messe Exhibition Grounds at the heart of Berlin’s Charlottenburg-Wilmersdorf district from August 31st to September 5th with pre-press events kicking off on August 29th.
If you’ve ever been to CES you’ll know how massive the event is, now image a show that is twice as big, not exhibitor wise, but the booths are bigger, the halls are bigger and this is because it’s open to the public. CES usually sees around 120,000 attendees and IFA 235,000. IFA has 26 halls that covering a total display area of 160,000 square metres, with the fairground directly linked to the ICC Berlin, Europe’s largest congress centre. If that wasn’t enough, it has a 10,000 square metre outdoor area, the Summer Garden for beer, sausage and chats to discuss the latest gadgets.
IFA started off in 1924 and has seen some seminal moments in consumer electronics history. For example in 1962, Philips introduced the compact audio cassette.
If you’re wondering what is going to be released at this year’s IFA, check out our What to Expect at IFA 2012 article over here.