It’s rare to see Apple appologize for anything, but in this rare move CEO Tim Cook wrote an apology for the blunder that is Apple Maps to all of Apple’s customers on the company’s own website.
Addressing customers, he wrote:
“With the launch of our new Maps last week, we fell short on this commitment” to world-class products. “We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better,”
“While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.”
We know that Tim is not Jobs, so the more easy going CEO likely thought that an open letter from Google CEO, relentless jokes from late-night TV comedians and ribbing from competitors about its Maps app had gone on long enough.
Unfortunately for customers, this problem isn’t just going to go away. As Cook mentions, the maps data will get better, but not overnight.