The Ice Bucket Challenge has become a popular and fun way to raise awareness on ALS, a disease of the nerve cells in the brain and spinal cord that control voluntary muscle movement. It’s an awesome campaign, but we must admit seeing people getting soaked on iced water can only be exciting for so long.
I haven’t gotten so excited about seeing an Ice Bucket Challenge video until just a few minutes ago, when I saw one starring none but Satya Nadella. For those who don’t know, this happens to be Microsoft’s CEO!
To make the activity even funner, Satya has challenged Google CEO Larry Page and Amazon CEO Jeff Bezos to do the same. This makes for one of the most exciting social media activities we have seen all year! Tech lovers rejoice – chances are none of the challenged will say “no”. I will be sitting in front of my monitor staring at my feed.