Most of us have a love/hate relationship with Facebook. Whether you are annoyed by the constant UI changes, crappy terms of service, business practices or advertising, there is always something to complain about when it comes to the popular social network. Others don’t stress so much about these details and happen to be huge fans of the network that opened doors we never even knew existed.
Whatever end of the spectrum you find yourself at, there is always one question we ask ourselves: when will Facebook die and be replaced by a greater force? Every kingdom will eventually fall, that is a given, but Facebook is no simple social network that is bound to follow Myspace’s footsteps. The truth is, it won’t happen anytime soon. In fact, I may be willing to bet Facebook will stay strong and kicking for many years to come.
Facebook knows this, and this is why they can afford to make these cumbersome changes and make our days a little sadder from time to time. They know you won’t leave… or at least they know the vast majority of people won’t leave.
Facebook has way too many users
Even if a better social network shows up, it’s very hard to compete against the force that Facebook has become. This is because a social network is only as good as the amount of users it has. Facebook could ruin its interface this second and see very few people leave the ship.
Your mom, grandma, sisters and all your friends are on Facebook. And it has come to a point that the few who aren’t are simply out of the loop. Facebook is currently estimated to have over 1.393 billion users, of which 890 million are daily active users. And there are about 7 billion people in the world, so numbers are only bound to grow as more users get access to unrestricted internet.
The numbers are not slowing down
You can start predicting that a social network will start dying when you begin seeing its numbers plateau. Meaning, their numbers of active and new users begin slowing down or start reaching the point where they no longer grow.
Facebook is not nearing this point. Not even close. In fact, its numbers have been growing almost uniformly for years, something you can see in this graph from Statista.
Facebook is piercing itself into the very backbone of the internet
Ultimately, the numbers can tell you infinite amounts of information, but the truth is major events can make things change. And we all know the internet evolves quickly. Facebook knows its empire can fall, so they have taken measures to make sure they stay relevant.
Have you noticed that Facebook is everywhere? I don’t just mean that everyone and their mom is using it. What I mean is that it is literally everywhere you look online. If Google is the backbone of the world wide web, Facebook is the bone marrow.
Let’s take a look at some examples of what I mean. Go sign into Flickr, Spotify, Tinder or Vimeo (to name a few). These all give you the ability to sign in or sign up via Facebook. There’s also Facebook share buttons in every website you can think of, and this social network has become the go-to source for information under many companies’ eyes.
Facebook really is everywhere you look. And because the social network has so much of your information, it makes it so much easier to sign up for services and fill up forms. I must say I use these services often, and I no longer know how the internet would really be without them (hate filling out forms).
With such a strong hold on not only the people, but the internet, do you really think it will be easy for Facebook to die? They have an infinity of partners and other strings they can pull. If they go down, it won’t be without a fight. This is not Facebook times when you could just leave a service and forget about it. Facebook will look for every single one of us if we leave. And they will work very hard to get you back.
What do you think
Obviously, this is still my opinion. And let me tell you I am no social network expert here. People have been predicting Facebook’s death for a while, though, and it hasn’t happened. It seems to me like they are the first to learn how to really do social networking the right way. I mean, they are still the second most visited site on earth. And the internet is at a very mature point.
What do you think, though? Do you think Facebook will see its death soon? When? Please share your opinion with us in the comments! And if you have some evidence as well, please put it on the table.