It’s a new day for Beats, and they are not wasting any time. Samsonite is also acquiring a mobile company. Meanwhile Meizu and HTC have new plans for the near future.
Yesterday was a huge day for Beats. Cupertino giant Apple has finally announced the acquisition of the headphone manufacturer for $3 billion USD. With this acquisition, Apple is said to be “betting on the future”. What does this even mean?
It could mean anything, but it seems Apple is not really all that into the headphones or the music services. They could have other plans in mind, but they continue to be a mystery. We do know the Beats brand will stay the same, which is smart considering its titanic popularity.
Opinion: This is one of the most interesting acquisitions we have seen. Apple is not one to invest a lot in other companies, making this their biggest acquisition. All for “the future”? Surely, this story is more juicy behind the veils.
Now that this acquisition is all set, it’s time to get back to work. The Beats team is wasting no time and they have just announced their Beats Solo2. This new iteration of the Solo series comes with a better-looking build. In fact, they look a lot like Beats higher-end Studio line, but reports state these are not very comfortable.
Other changes include a lower base and a bigger focus on a wide range of sounds. The new Beats Solo2 can now be pre-ordered for $199.95, which goes right in line with its predecessors. They are available from Beats’ website for now, but expect them to show up all over the world soon.
Opinion: I have been looking to get some new headphones, so I will have to go and test these out. I prefer the over-the-ear design over on-ear, which makes this set a little more enticing.
In other news, Samsonite is also joining the acquisition game. The luggage manufacturer will be entering the smartphone market with the purchase of Speck, one of the largest accessory makers in technology. The deal will go down for $85 million.
This could help both Samsonite and Speck. The latter suffered a drop in 2013, but Samsonite is looking to turn this around.
Opinion: This acquisition just seems so natural, even though one would think it’s not. Both companies are great in their own fields. I would love to see their design teams working together. But have a very unique view in aesthetics.
Meizu is releasing a limited edition version of the MX3, with a black front and silver bezel. This is no huge news by itself, what’s more interesting is the reason for this edition’s creation.
Forum members created this design configuration and translated it into a render. After showing it to the Meizu team, they decided to go ahead and release a thousand units of this limited edition device.
Opinion: It’s great to see companies really listening to their customers. I would have never imagined any company would follow suit with fan requests. Of course, it helps the phone actually looks very good.