The ASUS Zenfone line up was officially launched in Taiwan this week to huge crowds as our personal favorite Jonney Shih took the stage with Jam Hsiao, a famous Taiwanese Singer/Heart Throb. Throughout the hour long event the crowd was often heard roaring with laughter as the presenter turned a serious product launch into what amounted to a comedy show.
What was most interesting about the ASUS Zenfone launch is that you could actually purchase the devices right on the spot as well as play around with them in the extensive hands-on area. Attendance wasn’t just first come first serve, you had to vie for a ticket online and priority was given to ASUS Royal Fans.
We have caught up with all of these ASUS Zenfone devices before, so the real news was the local price, but what was really interesting about the event was the way ASUS went after the local crowd, really looking to make a connection in way that perhaps other local vendors (looking at you HTC…) have not in the past. Clearly ASUS wants to be loved in its own backyard.
The largest among the new devices is the ZenFone 6, which, as its name suggests, sports a 6-inch display (720 x 1280 pixel resolution). Other features include a 13MP rear camera, 2MP front-facing camera, dual-core 2GHz Intel Atom Z2580 processor, 1GB of RAM, 8GB of expandable internal memory, and a large 3,300 mAh battery. The ZenFone 6 should retail for $200.
Next, the ZenFone 5 also has a 720p display, but this one measures 5 inches. The handset further features a dual-core 2GHz Intel Atom Z2580 processor, 1GB of RAM, and 8GB of internal memory. It has an 8MP camera on the back, and a 2,110 mAh battery. It will be cheaper than the ZenFone 6, being priced at $150.
Today’s event is just the beginning of an ASUS Asian tour, the Zenfone release will be happening next week in Beijing on Friday and Jarkarta next Tuesday.