Apple’s former CEO and the guy who (in)famously caused the ouster of the company’s founder Steve Jobs back in 1985 John Sculley has a few piece of advise to his former company. In a recent interview with the Bloomberg, he opined that Apple needs to “overhaul its supply chain to meet demand for cheaper smartphones in emerging markets”. He added that the market for the iPhone (And high end handsets in general) become saturated in the developed world, the company needs to turn its attention to developing markets like India to ensure that it manages to see the kind of growth it has been notching up since the arrival of the iPhone back in 2007.

“Apple needs to adapt to a very different world,” Sculley said. “As we go from $500 smartphones to even as low, for some companies, as $100 for a smartphone, you’ve got to dramatically rethink the supply chain and how you can make these products and do it profitably.”

He also opined that while the iPhone is still a great device, Apple’s competitors have more or less caught up – especially Samsung who has been the cause of concern for executives at Apple and Apple fanboys alike. He added, “Samsung is an extraordinarily good competitor. The differentiation between a Samsung Galaxy and an iPhone 5 is not as great as we used to see.”

Sculley’s comment comes at a time when Apple’s share price fell to an 11 month low. This was after reports came in about Apple reportedly cutting production by about 30 percent.

[Via Washington Post]