Amazon is out to give the Apple iPad mini a run for its money with the Kindle Fire HD and they’re not afraid to let you know why they are better than the iPad Mini. Amazon placed a huge ad on its homepage for the Kindle Fire HD with the tag line “Much More for Much Less,”. Amazon highlights the tablet strongest features like its higher-resolution display, HD video playback and dual stereo speakers.

Amazon Knocks The iPad Mini in a Comparison with the Kindle Fire HD

Checking out the above ad Amazon compares the Kindle Fire HD to the Apple iPad mini and of course picks on its weakest features like its 163 ppi, 1024 x 768-pixel display which doesn’t even cusp high definition. What is even more amazing is that Amazon has taken a quote from Gizmodo who has written up some of its thoughts on Apple’s pint size iPad.

“… Your 7.9-inch tablet has far fewer pixels than the competing 7-inch tablets! You’re cramming a worse screen in there, charging more and accusing others of compromise? Ballsy.”

What Amazon is doing is more than simply just a smear campaign against Apple they basing their argument in carefully chosen facts. Amazon boasts that the Kindle Fire HD has 216 pixels per square inch while the pixel rate on the iPad mini is a disappointing 163 per square inch. Other iPad mini features that can be considered “weak” compared to the Kindle Fire HD are its lack of stereo speakers and ability to play HD content. And then there is the pricing, the iPad mini sells for an astonishing $329 USD versus the Kindle Fire HD mini which is only $199 USD!

If you want to run through the two devices spec by spec why don’t you check out this techradar video

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